MADISON , AL (April 10, 2019) — FinTech company DeepTarget Inc. announced that Cathedral Corporation has licensed DeepTarget to enable their marketing and campaign services for financial institution clients with targeted messaging and offers. DeepTarget’s “Design Once, Engage Everywhere” capability will now include eStatements and print to further engage financial institution customers or members digitally to drive loyalty, leads and revenue.
Based in New York, Cathedral Corporation began working with the U.S. Postal Service in 1916 supplying mailed offering envelopes to its church customers. In 1970, Cathedral expanded its reach to community and member based organizations, including Financial Services. They offer a multitude of services such as the Essentials® Suite, Direct Mail, Digital Solutions, Data Management, Print Production and Fulfillment Services. Cathedral has a long history of creating opportunity from technological innovation; because of this they were able to recognize the value of working with DeepTarget. With this licensing deal and commitment, Cathedral has the ability to enable all their Financial Services clients to engage their members/customers using targeted messaging within their eStatement portals, online banking, direct mail, customer-care and other printed communications.
“We are committed to providing the best possible returns for our clients and wanted them to have the ability to interact more personally with their members/customers through highly targeted messaging”, said Marianne Gaige, Chairman and CEO, Cathedral Corporation. “This licensing agreement with DeepTarget therefore was a natural progression for our Financial Services sector. We wanted to enhance our client’s benefits and high ROI of targeted and personalized communications.”