CHATTANOOGA, TENN — Peak today announced their continued momentum, after releasing their savings app, Peak Money, in late November.
“Money problems often don’t start with money,” said Peak chief executive officer, Jay Kelley. “Coming from a background in wellness, our team brings a different approach to managing finances: Although our app helps people save money, our eventual goal is to help them to be more mindful of the underlying motivations and dynamics that shape their relationship with money.”
The Peak Money app allows users to create savings goals and transfer money into them, in an FDIC-insured account. Target completion dates, round-ups and automated deposits all help users make steady progress towards their goals, while an in-app magazine called “Northbound” provides inspiration, tactics and tips. Prompts to take “mindful moments” and an in-app guided breathing exercise further encourage users to develop greater calm, focus and awareness in the context of their money.
Two days after Peak Money’s release, Apple recognized it in their prestigious “New Apps We Love” list. The following week, Peak was highlighted as the top featured app in the App Store’s Finance category, alongside established industry leaders including the Cash app by Square and Credit Karma. Last week, Apple featured Peak at the top of the main Apps page with the “New Update” headline, featuring the app’s latest version, v1.10.