Lazlo 326, the company that is transforming the way we buy, share and redeem stored value, has been awarded a core patent for its digital Crypto Imaging™ technology.
Paper and plastic gift cards, lottery tickets, coupons and event tickets—despite their ubiquity—fall short of their potential to excite consumers or help retailers and brands influence purchase behavior. Yet, they remain popular because they’re easy to buy, share, and redeem. But, as the experience goes digital, stored value’s potential is limited by lengthy and intrusive registrations and poor customer experiences. What is Crypto Imaging?
Crypto Imaging unlocks the true potential of digital stored value. Lazlo’s technology enables these instruments to be embedded in videos, memes or GIFs; shared via text or messaging app; and easily redeemed in-store or online—no registration required. Users remain anonymous, yet their unique ID can be paired with contextual data and tracked throughout its lifecycle, enabling precise and real-time offer targeting. It’s simple and secure.