It’s not only fintechs that can lure millions of customers their way. Bank of America’s voice-activated virtual assistant Erica now has more than ten million users.
It’s also on track to complete 100 million client requests in the coming weeks and that’s all since its launch in June of 2018.
“Erica is ushering in a new era of personalized banking and providing our clients never-before-possible convenience,” said David Tyrie, head of advanced solutions and digital banking at Bank of America in prepared remarks. The digital offering is delivering more efficient banking to its millions of customers, he said.
At a time when fintech banks are stealing customers from the traditional players, Bank of America appears to be thriving on the mobile front. It now has 29 million mobile banking customers across the country with more than half of its customers in major cities using the mobile app. It’s been investing money into its digital offering including its mobile app and Erica.