Pacific National Bank (PNB), a Florida-based bank with $665 million in assets, has rolled out a new, digital-only bank called Facile.
With the help of its core banking provider Nymbus, PNB’s fee-free digital bank will target Florida’s “financially mindful young professionals and tech-savvy adults”.
The bank is using Nymbus’ SmartLaunch offering. In May 2019, PNB’s CEO, Carlos Fernandez-Guzman, said SmarLaunch would take “less than 90 days” to implement “without disruption or cost” to PNB’s existing bank infrastructure.
The bank has finally launched the digital offering, and says it has not had to hire “additional resources” to get it up and running.
Nymbus underpins the banks’ technology, back-office operations including a call centre, and digital marketing.
With many of America’s digital banks offering little or no human customer support, Fernandez-Guzman hopes having a “responsive and around-the-clock personalised customer service” with all the digital trimmings will help Facile stand out amid established, standalone challengers.
In the last year, European challenger banks have made their way to Europe – including N26, Revolut and Monzo, which has announced it is applying for a US banking licence.