BBVA USA announced today that it has received approval to open 15 new branches across Texas, the bank’s largest market in its U.S. footprint. The branches, set to open in early 2021, underscore the bank’s 5-year strategic plan launched in early 2020, which aims to help clients improve their financial health. Adding branches at a time when digital transactions are increasing demonstrates the bank’s belief that the branch format naturally facilitates face-to-face relationships between bankers and their customers, building a deep understanding of their financial needs.
This combines the best of both worlds.
“Though COVID-19 has expedited the migration of transactions from branches to digital channels, for the short term if not longer, the fact remains that banking is a people business,” said BBVA USA Head of Retail Larry Franco. “We recognize the power of the digital channel, but have an equally strong belief that banking is not an either/or scenario. There are pivotal moments in banking that require deep understanding, and during them, our bankers will offer solutions and highlight our relevant digital capabilities. This combines the best of both worlds.”