Posted August 14, 2020
Raleigh, N.C.
Purple, a Florida-based challenger which recently rebranded from ‘youBelong’, is gearing up to serve America’s disabled community.
The fintech allows users to receive disability benefits up to two days early. Currently, it is working on a voice-powered banking service with Microsoft.
Purple intends to serve both those with special needs and those currently unbanked in the US – of which there are still around 53 million.
youBelong Cash
Founded in 2017, youBelong brands itself as the “very first social network for people with special needs”.
youBelong later unveiled “youBelong Cash”, a mobile bank for families of children with special needs.
Now called Purple, the team want to focus on “financial literacy and independence for people with disabilities”.
Its current account offering claims to have no hidden frees and no minimum balance requirement. As well as early direct deposits, it also offers a spending tracker and money transfers.
