Restaurant payment startup Sunday launched Wednesday on the heels of a massive $24 million seed round with the goal of making it easier for diners to pay the bill.
Its QR code-based platform is designed to allow guests to check out at their leisure in as little as 10 seconds and free up staff to focus on other things. It also promises higher tips and check averages, lower transaction fees and faster table turns.
Emboldened by high customer adoption rates, the Atlanta-based company has its sights on becoming a global business-to-consumer company along the lines of PayPal or Venmo, said co-founder and U.S. CEO Christine de Wendel.
The product is fairly simple: Guests can use their smartphone to scan a QR code at their table and pay whenever they want, with options to split the bill and tip. Payments are processed by Stripe, and Sunday currently integrates with most of the big POS providers including Micros, Brink and Square.
It's not new technology, but de Wendel said Sunday's foundation in restaurant operations and its simplicity set it apart from similar products.
"What we’ve observed is that there is no solution out there that’s getting 94% adoption and that’s so easy to use," she said in an interview.